经济热点话题在社交网络中的传播分析—以“中美贸易战”为例

经济热点话题在社交网络中的传播分析—以“中美贸易战”为例(论文17000字)
5 L* ^* |5 J# ]" u  K- s摘要：研究互联网环境下信息传播的特征及规律，以期提高信息传播的效率和质量，实现舆情控制等应用。选取经济热点话题“中美贸易战”为研究对象，应用社会网络分析法研究经济热点话题在微博平台中的整体信息传播特点，微博信息关键用户等问题。运用可视化工具Gephi生成舆情云图，从点度中心度、介数中心度和亲密中心度3个属性出发描绘传播特征；从传播规模、到达率、深度、广度以及节点传播率等指标描绘传播结构。结果显示在经济热点话题传播中存在关键节点，一定程度上引导舆情的演进方向。更要把握官方与非官方转发特点，加强监督管理。7 Q* K" {2 p. R1 Q+ A2 a
关键字:微博；经济热点话题；社会网络分析/ N9 K1 o- R0 d  C
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Analysis of the spread of social hot events in social networks.6 X* S" h: T5 ?! G6 t
——A Case of Sino-US trade war7 P& h' ?( _! ^0 K: G
Abstract:To study the characteristics and laws of information dissemination in the Internet environment, in order to improve the communication efficiency, information dissemination quality, and realize the application of public opinion control and soon.This paper takes the "Sino-US trade war" as an example.The social network analysis method is used to study the information transmission characteristics of economic hot topic in the weibo network and explore the key users of microblog information.The paper uses visualization software Gephi to generate public opinion cloud map,researches the point centrality,betweeness centrality, closeness centrality in order todescribe the characteristics of transmission.The propagation structure is described from the scale, the arrival rate, the depth, the breadth and the node propagation rate.The results show that there are key nodes in the transmission of economic hot topics.To some extent, They can guide the public opinion development direction. Grasp the characteristicsof official and unofficialforwarding and strengthen supervision and management.